Year
Client
editor
Credits

PUMA Sundowns x Kidsuper
PUMA Teamhead Teamsport Marketing: Tshepo Mashishi
Junior Manager – Football Sponsorship: Lefa Tsutsulupa

AGENCY | 99c
Creative Director: Dane Alexander
Account Director: Slindile Khumalo
Senior Media Producer: Collette Cruywagen
Art Director: Thobani Gambushe

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Description

Editing this project alongside Alex Fynn was an exciting opportunity to help shape its playful rhythm and vivid energy, bringing the pastel dreamworld even more to life in the cut.

What do you do when you’ve got a bold new kit and a wild imagination? You build a pastel dreamworld, rig a washing machine from the inside, and launch the look in true KidSuper style. Shot on a hand-painted set that feels more like an art installation than a football shoot, this film brings the new Sundowns CWC kit to life with colour, character, and a cheeky sense of fun. The players bring the swagger, the set brings the magic – and yes, that washing machine? It’s working overtime.